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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
Megan VW
Reviewed in the United States on March 12, 2025
Caught a lot of fish on this bait. They work great!
Jared & Lavonna
Reviewed in the United States on February 8, 2025
Cheap, Quality dropshot worm-style lures!! Exactly as advertised, 5 stars from me!!
Denny
Reviewed in the United States on June 6, 2024
You’ll need to fish where there are fish. If you like to catch smallmouth bass this is the lure for you. I used it in Lake Erie and absolutely limited out in an hour. I don’t keep fish but just to give you an idea how we did I caught 6 over 2 lbs in an hour.
Neil G.
Reviewed in the United States on May 17, 2024
I’ve caught walleye and bluegill on these several times, but seems to be too small for a good size bass to bite. Too thin to be a good trailer.
MP
Reviewed in the United States on May 15, 2024
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salty dog
Reviewed in the United States on February 26, 2024
There is no way around it. Anything that Van dam puts his name on, ends up being a winning recipe on the water with the bass.I don't pay more.... just to pay more.... I maybe pay a fraction more.... to get more. More fish, less aggravation with Crappy Baits.... And the pictures to prove the victory on the lake!I am in love with this product. I stockpile it ....thinking it will run out 1 day!Hope you all have a great day, next time, the time permits you to get on the water!Treat yourself to a winning bait....kvd says so... That is personal enough for me!
Sammy
Reviewed in the United States on October 26, 2024
Hands down, the best drop shot plastic bait for catching smallmouth bass and even walleyes. The swimming action makes this critter look alive on the drop...especially when using a light, 1/16 oz or smaller drop shot weight.
carl hayes
Reviewed in the United States on April 17, 2024
What’s not to like. They are not fancy but put one on a jig or drop shot rig and they get chomped! That’s all I need.
Gerardo Ibarra
Reviewed in Mexico on June 29, 2021
Excelente señuelo
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